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Crafting a business plan, Market Study, Internships, Career Fairs - Coggle…
Crafting a business plan
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Marketing Plan
Key Marketing Channels
Social Media Marketing
Platforms:Tiktok and Instagram because these platforms are popular with younger audiences and allow engaging
Instagram:
-Countdown to launch with engaging visuals of program features.
-Short reels showing sneak peeks of seminar and workshop setups.
-Post stories showing BTS of the rooms setup.
-Daily interactive polls
TikTok:
-Engaging videos of career simulations.
-Relatable skits about struggling to choose a career and finding clarity at the center.
-Create a hashtag challenge encouraging users to share their dream careers.
Advertising in Schools
-Hold a short engaging presentations about the center.
-Distribute flyers at school career fairs or parent-teacher meetings.
Street Poster
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Placement: -Near schools and universities -Around public transport like bus stops and metro stations.
Objectives:
-Build brand awareness and attract target participants before launch.
-Generate excitement about the center’s unique offerings.
Staff Scouting Plan
To ensure smooth operations, the Career Lab Center requires a well-rounded team of professionals.
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Emergency Plan
During periods of low revenue, such as off-peak seasons or when we are not making enough revenue to have financial stability, we came up with strategies designed to provide alternative revenue streams and reduce operational risks.
Partner with companies to host recruitment or onboarding events using our simulations to test and recruit candidates.
Allow organizations or businesses to use our space for activities such as hosting college preparation workshops, career coaching sessions, hackathons, or job fairs.
Offer sessions for companies using our simulation setups for leadership exercises or industry-specific training.
Market Study
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Design a set of questions to see if our target audience would engage with or are interested in our service and validate the hypothesis made based on market research and gather diverse perspectives.
Questions:
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If you could "try out" a career or major before committing to it, would that make your decision easier?
How much would you be willing to pay for a comprehensive experience in one career field? (In Qatari Riyals)
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Online Career Platforms
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Weaknesses:
-Lack of physical immersive experiences.
-Limited to theoretical knowledge, with no hands-on learning.
Career Lab differ:
-Create an engaging, physical learning environment that mimics real workplaces.
-Include hands-on activities in workshops and simulations.
- Initial Research using internet and Publically Available data.
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Internships
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Career Lab differ:
-Focus on exposure rather than long-term professional commitments.
-Enable participants to explore fields in a short time.
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Career Fairs
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Weaknesses:
-Limited to informational sessions without hands-on experience.
-Participants may leave with little real understanding of work environments.
Career Lab differ:
-Offer immersive experiences in fully equipped simulation rooms.
-Practical challenges.
-Conduct post-seminar and workshop assessments.
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