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W6 - Products (MKT) - Coggle Diagram

- - - - Pure tangible good
      - Pure services
  - - - Bought by final consumers
      - Convenience products, shopping products, specialty products and unsought products
    - - Materials & parts
        
        Raw materials
        
        Farm products
        
        Natural products
        
        Manufactured
        
        component materials & parts
        
        sold directly to industrial users
      - Capital items
        
        Aid in the buyer's production
        
        Installations
        
        Major purchases
        
        Fixed equipment
        
        Accessory equipment
- - - - Line filling: add more in the present range of the line
      - Line stretching: beyond current line
        
        Downward
        
        At the upper of the market