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how platform change competition🌎 - Coggle Diagram
how platform change competition🌎
:vs:
Five Forces Mode
old
Build Moats ---------------
block competitor
protect resources
Clear boundaries
Platform Reality
new
Blurred boundaries ------------------
let people switch roles (a buyer can also be a seller)
Value Creation > Value Capture ------------------------------------------
( collaboration & co-creation ) :silhouettes:
growing the market
Access > Ownership ---------------------------
connecting networks :check:
owning resource :green_cross:
Key Factors in Platform Competition
Network Effects
Ecosystem Leverage
Data as an Asset
( RBV )
eg. Amazon
uses customer data
customize products & boosting sale
⚔️ Strategies for Platforms
Limit Platform Access
Prevent
multihoming
eg.
Apple blocks Adobe Flash
to keep apps exclusive to iOS
Control Key Assets
secure exclusive access to data, channels, or tech
Foster Ecosystem Partnerships
Platform Competing Like 3D Chess
Platform vs. Platform
Fight for users & dominance
Platform vs. Partner
Balance collaboration and competition
Partner vs. Partner
Compete for user attention