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Block 2 Theories - Coggle Diagram

- - - - Physical specs
        
        Company Website
        
        intelligent agents
        
        sophisticated software programs that use collaborative filtering technologies to learn from past user behaviour to recommend new purchases
        
        Companies suggesting similar products based on consumption history or similar items
        
        E.G. Amazon
      - Packaging
      - Word of mouth
      - Online
        
        External Factor the influences consumer decision
        
        Consumer reports
        
        Ratings/ Reviews
        
        Social Media
      - Cybermediaries
        
        'a web site or app that helps filter and organize online marketing information' Solomon 2018
      - Unlikely to occur with Prior experience of product/brand
        
        Unambiguous evaluation
        
        Do not feel the need for external guidance
        
        Wooten and Reed 1998
  - - - Price
      - Quality
        
        Importance= determined the outcome of product decision
      - Innovativeness
      - Customer service
    - - Through Marketing, Companies influence highlighted product aspects to consumers, e.g. Tech Comps- innovation over price and baseline functionality
      - Kardes and Kalyanaram, 1992
        
        Measuring criteria can offten originate from the priorities of the first company to bring product to market
        
        First Mover (innovator, other word, pioneer, market breaker?)