Major Findings and Contributions: The research suggests that Kim Kardashian has adopted features commonly associated with Black women, such as fuller lips and a larger buttocks, through cosmetic procedures like the Brazilian butt lift. This transformation has been linked to her brand's growth and profitability. The study also discusses the concept of "racial mobility," where individuals like Kardashian can temporarily embody traits of another race for personal gain, then revert to their original identity, a privilege not afforded to those within the marginalized culture. The findings contribute to discussions on cultural appropriation, privilege, and the commercialization of racial aesthetics in contemporary media.