Please enable JavaScript.
Coggle requires JavaScript to display documents.
From "Infodemics" to Health Promotion, Public Health Data &…
From "Infodemics" to Health Promotion
Health communications have become democratized in the modern era, whereas before it was in the hands of those with money, power, or platform.
There isn't a consensus on whether it is good or bad for health.
SPHERE
Public Health Epidemic
Response
Social Media
SPHERE is used to investigate and assess the role of social media in public health using an epidemic metaphor
As Contagion
Influences beliefs that can undermine public health, WHO refers to as "infodemic" as it lead people to use harmful or ineffective solutions
As Vector
Medium that enables risky behaviors that can help spread disease
As Inoculant
Proactive, accurate information can help with awareness and combat misinformation
For Surveillance
Could enhance real-time surveillance, emergence of citizen science platforms
For Disease Control & Mitigation
Disseminate health-promoting behaviors that positively influence health
As Treatment
Increase likelihood of timely interventions and screenings, provide peer support networks,
Influencing Factors
Spikes in communication during pandemic, tragedies, celebrity deaths, or popular news stories about unhealthy foods, controversial studies, etc.
Different determinants and sociocultural and political determinants make different people more susceptible or more resistance to different messaging
Content of messages, ability to engage, sources, timing, volume, platform of amplifiers, presence of sponsorships, censorship
Public Health Data & Communications
What is the scope of health communications?
Present
Perceive
Compile
Combine
Decision-making
Collect
Where Do Public Health Data Come From?
Self-reporting
Sentinel monitoring
Surveys-sampling
Syndromic surveillance
Statistics and reportable diseases
Social media
Single case or small series
How is Public Health Information Compiled to Measure the Health of a Population
the two most important population health status measures are infant mortality rate and life expectancy
rise of under-5 morality. YPLL. and excess morality
WHO Uses HALE
How Can We Evaluate the Quality of Health Information?
Relevance
Timeliness
Information
Links
Authors
Overall site quality
How Can We Effectively Display Information?
Public health information is often presented as graphics
Important to understand health literacy of the intended audience
What Factors Affect How We Perceive Public Health Information?
Unfamiliarity effect
Uncontrollability Effect
Dread Effect
What Types of Information Need to Be Combined to Make Health Decisions?
Two Important questions: How likely? and How important?
What Other Data Need to Be Included in Decision-Making?
Another important question: How soon?
How Do We Utilize Information to Make Health Decisions?
How do our risk-taking attitudes affect the way we make decision?
How do we incorporate information into our deicions?
Risk-taking attitudes and many other attitudes can affect decisions and how they're made
How Can We Use Health Information to Make Healthcare Decisions?
Informed Consent
Shared Decision-Making
Inform of Decision