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Chapters 3, 4, and 5 - Coggle Diagram
Chapters 3, 4, and 5
Chapter 3
Consumer Perception
"Awareness and perception of reality"
Process:
Organizing
Assembling information
Reacting
Behavior in response
Sensing
Immediate Response
Selective Perception
JND: Just Noticeable Difference
JMD: just Meaningful Difference
Consumer Learning
"A Change in behavior based on stimuli"
Intentional/Unintentional Learning
Chapter 4
Comprehension
Factors:
Characteristics of the message receiver
Characteristics of the communication environment
Characteristics of the message
Multiple Store Theory
""interpretation of stimuli based on assigned meaning"
Mental processes for remembering
Dual coding
Meaningful encoding
Repetition
Chunking
Chapter 5
Human Behavior
Self-improvement
Regulatory focus
Homeostasis
Hierarchy of needs
Utilitarian motivation
Hedonic motivation
Emotion
Cognitive Appraisal Theory
Autonomic measures
Expressiveness
Involvement
Intelligence
Mood-congruent recall