Product and service design

Categorisiation of new product development

Incremental enhancement of exisitng product

New generation product

Breakthrough products

Reasons of failure of new product launched

The company cannot support the growth

The product launched too soon

The product does not have sufficient appeal to the market

The customer does not understand the product

There is no market for novel features

Design as a process

Concept generation

Concept screening

Plriminary design

Evaluation and improvement

Prototyping and data design

Phases

Product design

Discover

Define

Develop

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Aethetics

Reiability

Maintainability

Durability

Produce-ability

QUALITY FUNCTION DEPLOYMENT