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New Product Development (NPD) - Coggle Diagram

- - - - Launch
        
        What is the right Marketing mix?
      - Will it work?
      - Will it sell?
        
        The van Westendorp Price Sensitivity Meter
        
        Price point
        
        Discrete choice framework (expensive)
        
        Take rates (i.e., expected market share)
        
        Expected volume sold
        
        Willingness-to-pay WTP
        
        TURF
    - - Conjoint framework (customer preference)
        
        Ordinary Least Squares (OLS) linear regression
      - Kansei framework (consider emotions)
        
        Partial Least Squares (PLS) linear regression
        
        Neural Networks
        
        Correspondence analysis
  - - - Social media
      - Product reviews
        
        Text processing (mining)
        
        Multivariate analysis
    - - Service calls
      - Warranty claims
    - - Surveys
      - Ethnographic research
      - CEA Competitive Environment Analysis