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Market Research - Coggle Diagram
Market Research
Secondary Research
Already been completed
Newspapers
Magazines
Internet
Business Reports
Primary Research
Completed by the business themselves
Questionnaires
Surveys
Focus Groups
Interviews
Quantitative Data
Any type of data that can be measured as a number
Can be a sliding scale
Can be an age range
Can be how many times someone goes somewhere
Qualitative Data
Anything that is to do with feelings or emotions
Hard to analyse
Very personalized
Validity
Making sure your research is up to date
Making sure it is relevant
Making sure it is by a trusted source
Reliability
Making sure your research isn't biased
The research isn't by people who are biased
Not putting words into peoples mouth