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Customer's of Toronto Dominion (TD) bank :silhouettes: - Coggle Diagram
Customer's of Toronto Dominion (TD) bank :silhouettes:
Motivations
Financial Security
Will evaluate the track record of TD bank based on pleading guilty to violation and and may either continue or switch to other banks for protecting savings and deposits.
Reliability, convenience and Reputation
May assess their level of confidence in the TD banks ability in handling their finances and robustness of their systems protecting their privacy (data) and growing their savings. Expects Easy, seamless and remote access to banking services , digital and mobile banking, integration with other agencies operators and would evaluate their feeling of pride of their association with the bank post the violation of AML regulations and aiding transfer of money between illegal l state and non-state actors and groups.
Investment Growth
To meet financial needs/ goal will seeking better returns on deposits & Investments and compare Return on Investment (ROI) with other banks and make decisions
Values
Trust and Integrity
Expects truthful and accurate information from the bank. However they may assess their level of trust towards the bank in protecting their privacy (data) and growing their savings in the aftermath of the acceptance of guilt by the TD bank and providing easy access to criminal gangs and terrorist organizations to launder illegal money.
Fairness
Equal treatment and fair fees - customers may be suspicious due to involvement of bank officials in giving preferential treatment to certain specific individuals, criminal gangs and terrorist organizations abetting illegal money laundering.
Privacy and Security
Expect their bank to protect their personal and financial data and safety of their funds and there may be a trust deficit between the bank and its customers which may be highlighted by TD banks competitors (banks, financial institutions) to attract TD banks customers towards them.
Needs
Attractive Investments Products and Financial advice
Customer expects will decide based on the banks ability to deliver various and diverse options to meet different needs and may look at alternate options.
Safe and Secure Banking Transactions; ease of access to banking services
Customer expects reliable fast and efficient services without risks, frauds or loss.
Lower Interest Rates on mortgages
Will compare the mortgage rates and processing fees and decide to continue with the bank or switch to other banks for lower rates or longer repayment tenure.
Operational Commitments
Timely Transactions and prompt services and response, minimum customer support wait times, fast resolution of complaints
Data protection - personal and financial data
Transparency and industry competitive fees and minimum penalty for delay and reduced transaction costs
External linkages
Regulatory bodies like Revenue services - ease of exchange of information and deduction and payment of taxes
Other Financial Institutions like Insurance companies, other banks, linkage with other service providers for effortless and seamless banking transactions
Payment apps linked to customers TD bank account for quick payment and transfer of funds
Transfer of funds to their families and friends - both within and outside Canada - expects ease of doing business without delay.
Demographic Diversity like 1) Gender 2) Age range 3) Income levels 4) Different ethnic and minority groups including Indigenous communities
special emphasis to Indigenous communties and other disadvantaged minorities for delivering financial and investment services, and provide support for Indigenous Peoples led businesses, and organizations.
Different products and services to cater to different age groups and remote and digital service and telephone banking (voice recognition and code based) service for senior citizens etc
New branches and banking services for rural and remote regions using satellite technology, special emphasis for women empowerment.