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social influence - Coggle Diagram
social influence
conformity
types and explanations
types
A01: According to Kelman there are three types of conformity, these types are internalisation, identification and compliance. Internalisation occurs when we genuinely accept the view and group norms of the majority. The views of the individual change both publicly and privately because the views have been internalised meaning the behaviour persists in the absence of others. Another type of conformity that occurs is identification, this occurs in situations were we value the group and want to be part of it. Individuals will change there behaviour publicly, even if the person doesn't privately agree. The final type of conformity is compliance. This type of conformity is when an individual just goes along with others and is superficial. The behaviour of the individual changes publicly however there is no change privately when the pressure of the group is gone.
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explanations
Deutsche and Gerard explained conformity in there two process model, the two parts being normative and informational. Normative social influence is a cognitive explanation and occurs in new or difficult understand situations were what might be right is ambiguous. The individual looks to the group to get the information that they need. This often leads to internalisation as the behaviours and views of the individual occur publicly and privately. The theory also outlines normative social influence, which is an emotional explanation. This often occurs in situations were we fear we may be rejected and wish to be accepted, therefore its more pronounced in stressful situations. We conform to the 'norms' of the group to be part of it.
A03: todd and lucas the math questions, Asch most conformed to avoid ridcule?
Research by Asch
A01: Asch conducted a study into conformity using lines. He conducted his study on 123 male Americans. The participants were placed in a group with 5 confederates who were told to give an incorrect answer. The task was to decide which out of three lines matched a line on a desperate piece of paper. The answer clear as there was a large space between the lines.The participants took part in 18 trails and in twelve all the Confederates said the same wrong answer. Asch found the participants conformed and said the wrong answer 36.8% of the time and only 25% of individuals never gave the wrong answer.
variations
group size
Asch wanted to see if the number of confederates would effect the group more than the arrangement of confederates. The number of confederates was changed 1-3 conformity increased by 31.8% after this it tapered off.
unanimity
One of the confederates was also told to give the correct answer providing support for the participant. Conformity decreased
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research by Zimbardo
Zimbardo conducted a study aiming to find out about conformity to social roles. He conducted his study on 24 university age students. The participants were either guards or prisoners. The guards were instructed to get the prisoners to obey, however they couldn't harm physically only mentally. In order to make the experiment reflective of a prison experience, the prisoners were arrested stripped naked, deloused and thrown into the back of a van. The study was meant to last two weeks, however ended up stopping after 6 days due to mental breakdowns and a lack of new findings. The overall findings of the study are as followed.
After two days the prisoners began to resist and go against the guards. Guards conformed to there social roles forcing the prisoners to do meaningless tasks and punishing them in ways such as putting nettles in there bed when they didn't comply. One prisoner went on a hunger strike as a result he was force fed and placed in the hole a dark small closet. The guard seemed to enjoy the power they had over the prisoners. To conclude the study suggests in situations participants will conform to there social roles.
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