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Role of Social Media in Public Health - Coggle Diagram
Role of Social Media in Public Health
Social Media
Influences attitudes, beliefs, norms, and behaviors that undermine public health.
Positive benefits:
Social media helps to monitor exposure rates and increase surveillance related to diseases, and health promoting information that influences health behaviors. It can also generate transparency for outbreaks while trying to protect health and preserve freedom.
It can help treatment measures, such as interventions and screenings, and where/when to seek care.
Negative Consequences:
Misinformation can lead to ineffective and unethical protective measures, undermine public health in messages and interventions, and lead to negative consequences.
Social media can lead to risk behaviors such as sexually transmitted infection outbreaks, opiate use, and more access to junk foods.
Still, the effect of social media on public health is unknown and research is needed in order to understand and determine this.
Social Media has a lot of positives and negatives when it comes to health care so it is crucial to have more research conducted in order to determine its overall effects.
SPHERE Model
Epidemic metaphor- communication passes from person to person like how communicable diseases are passed from each other.
Social Media and Public Health Epidemic and Response- illustrates potential functions of social media across the epidemic-response continuum.
Shows the factors that influence the roles that social media plays on given circumstances and outcomes that are evaluated based on public health.
Can help explain health communication research with a framework to try and advance public health.
It applies appropriate methods, relevant outcomes, and generates research questions.
Background
Communication:
In the US, 3/4 of adults use social media and it affects how they deal with health. In China its their primary source of health information.
Communication is crucial to interact with other individuals about health issues.
Modern era communication has been swayed by social media.
Mass communication influences population health through exposures to risk and disease, health-based social policies, links to health services, motivation/education that influences behaviors.
Health outcomes are determined by how physicians and patients communicate.
I think communication is absolutely necessary in health care in order to determine the best route of care for the patient while taking into account their health wants and needs.
Approaches:
Approach to public health is still needed that is comprehensive and balanced, that includes communication outcomes, outcomes response and policies, collateral consequences, and incidence rates and costs.
No widely accepted model for the role of social media on population health.