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CHAPTER 9: OPEN INNOVATION &TECHNOLOGY TRANSFER, Langrish et al..,…
CHAPTER 9: OPEN INNOVATION &TECHNOLOGY TRANSFER
9.1 OPEN INNOVATION
Closed Innovation Is A Centralized Model
Invested heavily in R&D
The best people create & commercialize technologies
Leveraging External Partners to Commercialize their Products
9.2 THE EVOLUTION OF THE INTERNET
Opened up talent & capital markets
What is C&D at P&G
Haft our new products come from outside
Leverage 1.5M people
Collaboration with organizations & individuals
C&D both a program & mindset
P&G in 5 years after the stock decline
over 50% new products come from outside
Sales down 4.8%(2000) to 3.4%(2005)
R&D productivity increased ~60%
9.3 CROWDSOURCING
Crowd Content
Collaborative Communities Generating Content
Crowd Contests
Creating Slolutions
Crowd Funding
Democratize opportunities & access deserving cases
Crowd Labor
Match talent to discrete task
Crowd Voting
Gauge interest & excitement
generate engagement
Crowd Widsdom
Tap into widely dispersed populations
9.4 INTRODUCTION TO TECNOLOGY TRANSFER
Application of technology to a new use or user
Technology developed for one purpose: different application or a new user
increased utilisation acience/technology
Transfer ideas, knowledge, devices, artefacts
R&D organisations & academic research more general and effective
9.5 MODELS OF TECNOLOGY TRANSFER
Licensing
Technology owner receiving a licence fee in return access technology
Granting another business permission use intellectual property
Manufacturing process
protected by: Patents/ Trademark/ Copyright
Science Park Model
Develop industrial area/district near university
Take laboratory ideas & develop real products
Utilise knowledge base
Intermediary Agency Model
Regional Technology Centres (RTC)
Their role: Intermediary companies seeking &companies offering
University technology transfer managers
Hiring Skilled Employees
Hiring people with necessary skills & knowledge
Technology Transfer Units
1980, The US Federal Labs,... tranfer units bring tech from outside/find partners to help exploit in-house developments
use elements intermediary & licensing models
Research Clubs
Collaborative research
exchange information
Knowledge, experience
9.6 LIMITATIONS & BARRIERS TO TECHNOLOGY TRANSFER
NIH syndrome
possesses the monopoly knowledge
reject new ideas from outsides
9.7 ABSORPTIVE CAPACITY
Inward technology transfer
Search & scan information (awareness)
Associating information internal organistion needs and capabilities
Communication & assimilate
competitive advantage
match tech with market need
Linking external technology to internal capabilities
Scanning tecnological environment
Scientific literature
interaction other people
9.8 MANAGING THE INWARD TRANSFER OF TECHNOLOGY
Tech transfer and organisational learning
show awareness and receptivity knowledge
continual search new information
knowledge cecomes embedded skills ans know-how
Langrish et al.., 1982
Senton and Cordey-Hayes, 1993: 46
