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Low Sales pipeline conversion using 5C's Framework - Coggle Diagram
Low Sales pipeline conversion using 5C's Framework
COMPETITION
Technology
Competitors use better technology. (
P2
)
Price
Competitors offer lower prices and better value.(
P1
)
Service
Competitors have better customer support. (
P2)
Competitors have stronger distribution channels.(
P2
)
Product
Competitors’ products are of better quality. (
P2
)
COMPANY
Product
Unclear value proposition. (
P2
)
Limited features for customer needs. (
P1
)
Declining demand. (
P2
)
Brand
Weak brand perception. (
P2
)
Lack of innovation. (
P2
)
Sales
Low conversion from leads. (
P1
)
Ineffective sales strategies. (
P1
)
Competitive Advantage
Competitors are seen as superior. (
P2
)
COLLABORATION
Distributors
Limited distribution network. (
P2
)
Vendors
Higher vendor pricing affects affordability. (
P2
)
Limited demand in the market. (
P2
)
CONTEXT
Technology
Company’s technology is outdated. (
P1
)
Market
The product is no longer distinctive in the market. (
P2
)
CUSTOMERS
Perception
Product doesn’t meet expectations. (
P1
)
Low engagement with features. (
P2
)
Communication
Marketing is not reaching the right audience. (
P1
)
Sales and Marketing teams lack coordination. (
P1
)
Targeting
Location
Difficult to reach specific areas. (
P3
)
Marketing doesn’t target ideal customers. (
P2
)
Hard to engage potential buyers. (
P2
)
Behaviour
Low interest in features. (
P2
)
Low perceived value of the product. (
P3
)