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CHAPTER 10: OPEN INNOVATION AND TECHNOLOGY TRANSFER - Coggle Diagram
CHAPTER 10: OPEN INNOVATION AND TECHNOLOGY TRANSFER
Open innovation
Collaboration with external experts
External R&D value
Not the first to market
Effective business models
Maximize internal & external ideas
Use external IP
THE EVOLUTION OF THE INTERNET
Expanding Talent and Capital Markets
A small startup in Vietnam can now find an AI expert from the U.S. to work on a project without needing to relocate.
Enhancing Collaboration and Open Innovation
"Connect & Develop" model,
P&G
aimed to have half of its new products come from external partners
Increasing Speed and Efficiency in Research and Development (R&D)
Professional forums, like
Stack Overflow
, allow engineers and developers to quickly exchange and solve issues.
Facilitating Technology Transfer
The
Innocentive platform
allows companies to post scientific and technological challenges, inviting researchers worldwide to solve them.
Simplifying Commercialization and Market Expansion
Companies like
Google
can develop and test new products, collect feedback from users worldwide, and adjust products based on the data they receive.
Crowdsourcing
Crowd Funding
Community-driven funding, democratizes access to capital
Crowd Voting
Gauges public interest and engagement
Crowd Contests
Problem-solving through competition generating innovative solutions
Crowd Labor
Task-specific, short-term work matching
Crowd Wisdom
Uses collective knowledge for urgent decision-making
Crowd Content
Collaborative content creation
valuable for aggregating diverse ideas
Technology transfer and organizational learning
Knowledge transfer systems
Interlinked levels
Group level
Routines: Shared knowledge, efficient processes
Organizational level
Capabilities: Embedded knowledge, core competence
Individual level
Skills: Tacit & explicit knowledge
Key factors
Awareness, receptivity to new knowledge
Learning processes
Double-Loop learning
Adoption
Absorptive capacity
Required Capabilities
Search and scan for new information
Identify potential benefits
Communicate and assimilate
Use information for competitive advantage
Linking External Technology to Internal Capabilities
Scanning the Technological Environment
Search and acquire technical information
Methods: Use Scientific Literature and Networking
Innovation Process within Firms
Mix of in-house R&D and external R&D
Signal-to-Noise Ratio in Scanning
Untuned Scanning
Scanning without understanding internal capabilities can lead to excess "noise."
Tuned Scanning
Internal assimilation improves the signal-to-noise ratio.
Inward Technology Transfer
Matching Technology with Market Needs
Identifying tech alone isn't enough
Commercial and Technology Scanning
Dual Scanning Approach