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Body Positivity & The Effect On The Fashion Industry - Coggle Diagram
Body Positivity & The Effect On The Fashion Industry
What Is Body Positivity?
call for:
encouraging a wider representation of body types
embracing your form no matter how it looks, and no matter how you have been told it should look
claims that beauty transcends one certain shape, size or way of being
definition:
a movement reclaims love of a diverse range of bodies
Body Positivity In The Fashion Industry
embracing diversity
influencers
campaigns
models
result:
higher audience reach
:
cater audiences' needs(in all of sizes and shapes)
audiences may think they're taken seriously
effect:
creating a healthier society
help boost sales
Size Diversity :
Before body positivity :stock smaller sizes only
After body positivity: produce products in more sizes
Result:
shoppers are able to accurately tell what their body size needs, they are happier with purchases.
The more clarity and information about products, the less returns needed.
the more diversity of sizes; the more sales
Inclusivity As A Value
Gen Z audiences, but affecting the entire retail sphere- values are important
Inclusivity and celebrating differences is something that many people hold as a value.
Positive Marketing Campaigns
Marketing strategies have had to be revisited and adapted to fit the new norms
Skims:the ranges of models used are diverse, with different bodies and skin colors
The Result:
a new era of inclusivity, empowerment and acceptance.
creates a more positive fashion industry
allows shoppers to feel they can be themselves
creates brand trust, and thereore happy and lifelong customers