Please enable JavaScript.
Coggle requires JavaScript to display documents.
describe how the agents of change manage the perception of place - Coggle…
describe how the agents of change manage the perception of place
place marketing:
advertising campaigns through social media
offiicial website and newsletter
marketing or public relations (PR) companies may be employed by national or local government to improve or create positive perceptions of place weston-super-mare in somerset have used
creation of weston winter wonderland, a festive attraction
rebranding & re-imaging
its main aim is to try to make a location a desirable plave to live in and visit
a example is
pepole make glasgow
in 2013
rebranding:
is used to discard negative perceptions of a place
i amsterdam
is a example of rebranding this followed a failed bid o host the olympics due to the beliefs it is a city of drugs and partying
re-imaging:
is linked to rebranding, it also seeks to discard negative perceptions of a places and generate a new positive set of ideas
there was a drive from the mersyside development corporation used the term 'theres still life in the old docks'
liverpool in the 1980s and 1990s there was deindustrilisation
corporate bodies
examples include institutions, businesses and government agencies
great western railways used old adversting material that made the area look attractive to help attract pepole to use their services to get to places like torquey in our example
airlines and train services also seek to manage perceptions of place but they do so in order to get pepole to use their travel services to visit these places
corporate bodies is a organisation or group of persons thay is identified by a particular name
the role of community and local groups
they will use the locals insider knowledge to help promote the town or wherever
community or local groups may take an active role in managing and improving the perception of their place to attract investment and improve opportunities and sevices within the area