Please enable JavaScript.

Coggle requires JavaScript to display documents.

CHAP 3, Understanding Visitor Needs - Coggle Diagram

- - - - Alliances: Enhancing business reach, especially for niche markets
- - - - Advertising-Supported Model
        Free access funded by ads, requires “stickiness” for user retention
        Examples: Huffington Post, Drudge Report
        
        Fee-for-Transaction Model
        Revenue from service transaction fees, typically for intermediaries
        Examples: Ticketmaster, PayPal
        
        Fee-for-Service Model
        Revenue based on delivering a service, e.g., legal consultations, online gaming
  - - - Freemium Model (Free for Many, Fee for a Few)
        Free basic service, paid advanced features (e.g., LinkedIn, Dropbox)