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Markstrat Decisions - Coggle Diagram

- - - - Is the market growing?
        Segment or market growth?
  - - - Margin of Distributors
      - Discounts of Channels
    - - Tip: Purchase Semantic Scales Survey
  - - - To decide, look at:
        -Awareness Levels
        -Relative ad spending to competitors.
    - - Aim: to increase persusasive power of the messaging
      - When:
        
        Repositioning brand (week 2)
        
        Launching new product (week 3 onward)
    - - Will need "Semantic Scales" and "Multidimensional Scaling" studies
- - - - Larger size can increase availability of product
      - Look at "Consumer Survey" -> Purchase intentions and market share
        if PI>MS then some people can't buy product due to low production targets or little commercial team
        MS>PI good
      - Relative commercial team size (feet on the street)
    - - Look at shopping habits of target segments
    - - Where do you get the highest ROI?