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Pricing - Coggle Diagram
Pricing
Factors
Strategy
Cost
Competition
Value
Objectives
Product mix
Product Line
Range
Optional
Accessories
Captive
Associated
By-product
Offset costs
Bundle
Bargain
Business
Discounts
Trade
Functional
Quantity
Cash
Seasonal
Allowances
Trade-in
Approach
Survey
Van Westendorp
Price sensitivity
Conjoint
Scenario
Elasticity
Experimentation
Types
Cost-based
Direct / Marginal
Second Market
Cost +
Mark-up
Competitor
Undifferentiated
Going rate
Differentiated
Comp bidding
Customer
Demand
Willingness
Good value
Fair balance
Value add
Features
Psych
Emotion
Ethical
Dynamic
Segmented
Super-size