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Co-optition CH3, G3 (TLHM 3 Vivian, IBS m2 William, IPCM 4 Angelica, IBS…

- - - - to develop strategies
    - - people’s fortunes are interdependent
    - - Equations (academic)
      - Experiences (businesspeople)
  - - - Nintendo
        
        Cartridges
      - NFL
        
        Limited numbers of Football Teams
        
        Cities who want a team in their stadium
    - - Game 1
      - Game 2
- - - - Salesperson behavior
    - - half glass of water
- - - - Home Alone 2
  - - - no one person irreplaceable
- - - - Two partners want to end their business relationship
      - Ideal
        
        One set a price, and the other must choose to buy or sell at this price
        
        Half of the value
      - real
        
        Hard to separate the value equally
        
        Understanding the other guys preference and pain points is crucial
    - - Conflicts caused by differences in roles, interests of all parties, and market perceptions
        
        Understanding and anticipating other's view and the broader impact are essential
  - - - For analysis easier, we need to draw clear lines to make sense of complex situations.
    - - A decision in one area can have ripple effects across others
        
        e.g Epson's printer business
- - - - take it or leave it
  - - - "ultimatum games"
        
        50/50
        
        acceptance :check: or rejection :red_cross:
        
        90/10
      - only Adam can make offers
- - - - misunderstanding on different market segments can lead to disastrous outcomes