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Market research - Coggle Diagram

- - - - Kept private, not public available
      - More detailed designs - particularly into customers views
      - Directly focused to research objectives
    - - Good source of market insights
      - Quick to access and use
      - Free and easy to obtain
  - - - Risk of survey bias
      - Sampling may not be representative
      - Time-consuming, harder to obtain
    - - Not always specific
      - Specific reports are costly to obtain
      - Can quickly become out of date