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Advertisment - Coggle Diagram
Advertisment
Characteristics
To understand the various factors about advertising one must first recognize the general basis of advertising. Some of the below-mentioned general attributes are to be considered when advertising your product or service.
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Types of Advertisement
The vague definition of advertising offered at the top is a consequence of the variety of different forms ads come in and channels they’re delivered through.
1.Print advertising: Print ads see ink printed on paper. Newspapers, magazines, brochures, posters, flyers and direct mail are all examples of print advertising.
2.Broadcast advertising: In years gone by the term ‘broadcast advertising’ covered radio and TV, though these days the line between these formerly analogue channels and digital streaming services is blurrier than ever.
3.Outdoor advertising: Bus stops, billboards, blimps, banner planes, other things that don’t start with ‘B’ – outdoor advertising treats the whole world as an advertising stage.
4.Product integration: Perhaps the most subtle form of advertising, product integration sees products and brands included (and implicitly promoted) in film, TV, Instagram, YouTube and other forms of media.
5.Digital Advertising: Over the last couple of decades digital advertising has overtaken all the other forms listed above. In fact, it really deserves its own section …
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Advantage
The major advantages of advertising are:
(1) introduces a new product in the market
(2) expansion of the market
(3) increased sales
(4) fights competition
(5) enhances good-will
(6) educates the consumers
(7) elimination of middlemen
(8) better quality products
(9) supports the salesmanship
(10) more employment opportunities
(11) reduction in the prices of newspapers and magazines
(12) higher standard of living
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Definiton
The definition of advertisement is the means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales. Advertisements (often shortened to ads or adverts) come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.
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Function
Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics. An advertising strategy typically includes a KPI to measure this impact.
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