Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing - Coggle Diagram
Marketing
MarTech Ecosystem
Prospect Data
Companies
Data Enrichment
Firmographics
Past Participation
Data Modeling
(Propensity Scores)
Intent Signals
Contacts
Selection
(influencers,
decision makers)
Personalization
Marketing Automation
Campaign Mgt.
Email Marketing
Outreach Management
(CRM)
Media
(Advertising)
Customer Journey
Identify Target Audience
Engage Customer
Convert Customer
Strategies :
ABM
Identify: Select high value accounts
Engage: Personalized Outreach
Convert: Establish Relationship
Focus on long-term growth
Interactions
Use Intent Signals based on topics
associated with energy, etc.
Account Focusedd
"Traditional" B2B
Identify: Attract (broad awareness)
Engage
Convert
Individual Focused
Process:
Establish Goals
Acquire Leads
Nurture Leads
Qualify Leads
Convert Leads
Capture Metrics
Resolve Issues
Funnel
Awareness
Interest
Consideration
Evaluation