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The marketing mix Pricing - Coggle Diagram
The marketing mix
Pricing
Types of pricing
Cost-based pricing
Direct cost pricing
Second market discounting
Cost plus pricing
Competitor-based pricing
Customer-based pricing
Demand pricing
Good-value pricing
Value-added pricing
Psychological-based pricing
Product mix pricing
Product line pricing
Optional-product pricing
Captive-product pricing
By-product pricing
Product bundle pricing
Pricing in business markets
Trade duscounts
Quantity discount
Cash discount
Seasonal discount
Allowances
Approches for informing
pricing decisions
General survey
Price sensitivity analysis
Conjoint analysis
Elasticity modeling
Ethical considerations
Dynamic pricing
Segment pricing
Super-sized pricing