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“To what extent do UK gambling companies exploit marketing and manipulate…

- - - - Reward Systems
      - Loyalty Schemes (tier-based)
      - FOMO
    - - Economic consequences
      - Social consequences
      - Health problems linked to gambling addicts
    - - Case studies of individuals affected by gambling advertisements
      - Evidence of increased gambling linked to marketing
  - - - Overlap of gaming and gambling experiences + harms
        
        Disconnection with reality
        
        The 'rush'
        
        Escapism
        
        Identity
    - - Brand exposure in high profile events, leading to effects in behaviour and website traffic
      - Audience demographics for sports-related gambling advertisements
    - - Publishing non-gambling related content that cant be identifiable by audiences, amassing a following that may not be interested in gambling, yet are then exposed/ targeted through gambling related content.
    - - Free Bets
      - Welcome Offers
      - Emotive appeal + use of language
- - - - Work to ensure ads are not misleading, exploitative, or targeted at minors.