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Competitor Analysis and Interfirm Rivalry: Toward a Theoretical…

- - - - Market commonality and resource similarity
    - - Unique market profile
        
        Illuminate pre-competitive tensions and predict interactions.
      - Resource allocation
    - - Not present equal threats
- - - - by examining
        
        market commonality
        
        the degree to which two firms operate in overlapping markets
        
        the more markets two firms share, the more intense their rivalry.
        
        resource similarity
        
        the degree to which two firms possess comparable resources and capabilities which directly impacts their competitive strategies
  - - - The firm’s inclination to engage in or avoid rivalry, often driven by the strategic significance of shared markets.
    - - The firm’s resource-based ability to execute competitive moves, linked directly to resource similarity.
    - - A firm’s recognition of competitive threats from rivals.
- - - - e.g. fleet composition :small_airplane:
        
        Comparison of 26 types of aircraft based on operational purposes.
  - - - e.g. Analysis of 17 major U.S. airlines in 1989. :airplane:
  - - - e.g. Delta vs. American Airlines
  - - - Delta Airlines vs. American Airlines
      - American Airlines vs. United Airlines
- - - - Porter's industry structure theory (outside-in perspective)
      - Resource-based view (inside-out perspective)
- - - - General support for the rivalry-reducing effects of multimarket contacts
  - - - Defenders are most likely to respond to any given attack