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G1_Gogoro :motor_scooter:, Core Values, Early stage, G1 (Mandel 許詠翔 …
G1_Gogoro
:motor_scooter:
Platform
Gogoro Network
:recycle:
User Convenience
Environmental Impact
a cleaner, more sustainable environment
Sales Points
:convenience_store:
Online and Offline Stores
Integrated Services
Maintenance Centers
:wrench:
GoStations
:battery:
Enel X
virtual power plant (VPP)
Subscription-Based Model
Community Store
:department_store:
Special Promotion Stations
:u55b6:
Gogoro Care
:<3:
GoShare
:handshake:
Gogoro’s electric scooter sharing platform
:motor_scooter:
electric scooters
creating a platform that supports a greener way of commuting
:four:
Basic introduction
Gogoro Product introduction
Software and Services
Gogoro App
Customization
Battery Swapping
Vehicle Management
Diagnostics and Repair
Additional Features
Network Management System
AI-Powered Management
Backend Integration
iQ System
Ride Modes
Turn-by-Turn Navigation
Smart Cockpit
GoStation Locations
Battery Tracking
Development history
:recycle:
Environmental
and
energy efficiency
:oil_drum:Petroleum、
battery technology
:red_flag:
2011-Gogoro
was established
:three:
Coopetition
Competitors
China
DCJ
ICE PTW market
Direct
compete
Tech Sharing
Market Expansion
Joint Venture
1 more item...
Innovation
Yadea
ePTW market
India
Hero Motocorp
ICE PTW market
:explode:
Suppliers
Foxconn
Supply Chain partner
Mass distribution
Enhance scale production
TSMC
Manufacturing partner
GoStations
Qualcomm
Advanced chips
Smart Cockpit and iQ Touch
Complementors
MUJI
Collab
Recycle plastic
:recycle:
Smartscooters
Ecosystem
Sustainable Alignment
Customers
Uber Eats Taiwan
discounted access
:money_with_wings:
Smartscooters
Battery-Swap services
Delivery Efficiency
:motor_scooter:
:two:
Market Segmentation
Geographic
Variables
Restrictions
the location of the charging station
Main markets are concentrated
in urban areas. ex. Taipei
Domestic
Market
Community
Stores
Cooperate with community buildings to establish fixed-point charging station.
GoStation
Electric battery swapping station
About 2,583 were built in Taiwan.
87% coverage nationwide
Demographic
Variables
Gogoro Delight
The vehicle is small and easy to handle
Female customers who want
lightweight and designed one
Gogoro S1
Intelligent system ex.Tire pressure detection
High-end customers
with high budgets
Behavioral
Variables
Subsidy Policy
government actively promotes
more economically
attractive to consumers
Central
subsidies
Local
subsidies
Purchase new car
Some cities have
additional subsidies
Replace the old
According to the
condition of the old one
Purchase new car
The amount is
fixed at NT$7,000
Increase
consumer's
motivation
to buy
Psychographic
Variables
Design
Partnering with MUJI
sustainable
simple
relaxed
Quiet moving tracks
Natural appearance
The goal of the brands
Values
Environmental Protection
Uber Eat
Discounts on scootor
purchases and batteries
Incentive
Each delivery person can
save up to NT$70,800
Core Values
Electric Smartscooters :motor_scooter:
Flagship Model
Versatile Models
Budget-Friendly Model
Scooter Sharing :silhouettes:
Hotel Partnerships
:star:Gogoro App
Tourism Focus
GoShare
Battery Swapping Network :battery:
Convenient :arrow_right:Sustainable living :arrow_right:Easy
Software and Services
Early stage
Ups and downs
Large-scale application and expansion
G1
Mandel 許詠翔
113212511
Laura 鄭慧真110212088
Yulisa 陳宥妮111212004
Hom 113212527
Gogoro Premium
Neutral design & with full smart features
Suitable for all
customer groups
Gogoro Pulse
High performance, passion, speed
Male customers who
prefer masculine design
:one: