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GG Display Certification - Coggle Diagram
GG Display Certification
Campaign type
Smart Display
Standard Display
Automated Bidding
Reach Users
Build Awareness
Affinity audience
Demographic targeting
Custom affinity audience
Influence consideration
In market
Custom intent
Keyword
URL
Similar audience
Drive action
Remarketing
Standard remarketing
Dynamic Remarketing
include products / services that people viewed on your website
Performance Planner
determine budget
set target CPA / ROAS
read again when you need to use this tool
ad format
responsive display ads
uploaded ads
Image ads
only run in banner-eligible slot
limited scale relative to Responsive Display Ads.
AMPHTML ads
lighter
faster
optiomized for mobile
safer