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Straghtegic Planning - Coggle Diagram

- - - - plans for how the organization will do whatever it’s in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals
    - - How a company is going to make money
- - - - A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs
      - 4 categories
        
        • Stars: High market share/High anticipated growth rate
        
        • Cash Cows: High market share/Low anticipated growth rate
        
        • Question Marks: Low market share/High anticipated growth rate
        
        • Dogs: Low market share/Low anticipated growth rate
- - - - What sets an organization apart; its distinctive edge
    - - Threats of substitutes
      - Bargaining power of buyers
      - Bargaining power of suppliers
      - Threats of new entrants
      - Current rivalry
- - - - First mover
        
        An organization that’s first to bring a product innovation to the market or to use a new process innovation
        
        First Mover Advantages and
        Disadvantages