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Qatar Real Estate and Contractor Hub - Coggle Diagram
Qatar Real Estate and Contractor Hub
Customer Segments
Primary Customers:
Homebuyers, Renters, Real Estate Investors, and Property Owners.
Needs: Find properties to buy or rent, as well as access contractor services for property maintenance or renovation
Pain Points: Difficulty finding reliable property listings, contractors, or reviews in one place.
Secondary Customers
Needs: Gain visibility to reach more clients, promote services, and build credibility
Pain Points: Difficulty in reaching a larger audience, and in establishing trust through online ratings.
Real Estate Agencies, Contractors, and Service Providers.
Value Proposition
Homebuyers, Renters, Property Owners
Offering: A one-stop platform that provides comprehensive property listings, verified contractor services, and reliable reviews.
Value: Users will save time, reduce uncertainty, and gain access to trusted real estate and contractor options.
For Real Estate Agencies and Contractors:
Value: Helps companies grow their client base and build trust with potential customers by providing a transparent platform with verified reviews.
Offering: Increased visibility, access to a larger customer base, and a way to build reputation through ratings.
Feasibility Study Elements
Hypothesis Testing:
Hypothesis: "Users will prefer a centralized platform offering both property listings and contractor services over fragmented individual service providers."
Metrics: User engagement rates, customer satisfaction surveys, and service usage patterns
Objective: Test whether users will adopt the platform for its ease of use and comprehensive services.
Product Fit:
Key Questions: Does the platform solve a real problem for both customers and contractors? Does it provide a clear advantage over other services?
Metrics: Rate of service adoption, customer reviews, repeat usage, and customer retention rates.
Objective: Determine how well the platform fits the market’s needs.
Market Research
Target Group: Homebuyers, renters, real estate investors, contractors, real estate agencies
Methods: Surveys, interviews, focus groups, competitor analysis, and market trends.
Objective: Identify customer needs and demand for the platform’s services
Channels
Marketing Channels
Partnerships: Collaborate with real estate agencies, contractor networks, and property management firms
Social Media Campaigns: Leverage platforms like Instagram, Facebook, and LinkedIn to reach both buyers and service providers
Online Platform
Mobile App: User-friendly mobile version to access listings and contractors on the go
Website: Core platform for connecting homebuyers and contractors.
Customer Relationships
Loyalty Programs
Incentivize long-term use by offering discounts on services or premium listings to regular users.
Community Building
Encourage customer reviews, create forums for discussions, and promote user-generated content (e.g., best-rated contractors, tips for homebuyers).
Customer Support
24/7 customer service to address user issues, complaints, and technical problems
Revenue Streams
Advertising
Allow companies to advertise on the platform to promote special offers or services
Transaction Fees
A small fee for each successful transaction between a customer and a service provider
Subscription Fees
For contractors and real estate agencies to list services and gain premium visibility