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Customer & Value Proposition (Real Estate Platform in Qatar) -…
Customer & Value Proposition
(Real Estate Platform in Qatar)
Customer Segments
Real Estate Agents
Freelancers
Independent agents who list properties and earn commissions.
Commercial Real Estate Agents
Experts in leasing or selling commercial properties like offices or retail spaces.
Luxury Specialists
Agents focused on high-end, luxury real estate.
Agency Employees
Agents working for agencies with broader resources, property listings, and marketing capabilities.
Sellers
Private Homeowners
Individuals selling their homes for various reasons (moving, financial need, etc)
Developers
Companies or individuals selling multiple units, often in new projects.
Foreclosure Sellers
Banks or entities selling distressed properties at discounted prices.
Renters
Long-term Renters
Students, families, or expatriates looking for long-term accommodation.
Short-term Renters
Tourists or business travelers using services like Airbnb.
Corporate Renters
Companies looking to house their employees for extended work assignments.
Investors
Flippers
Investors looking to buy undervalued properties to refurbish and sell for a profit
Institutional Investors
Large firms or funds purchasing properties in bulk for long-term appreciation
Buy-to-Let
Individuals investing in property to rent out and generate income
Buyers
Luxury Buyers (VIP)
Those in search of high-end properties with premium features and locations.
Commercial Buyers :
Companies looking to purchase offices, retail spaces, or warehouses.
First-time Home Buyers
Individuals or families purchasing their first property, often needing guidance and financing.
Value Propositions
Convenient Property Search
Virtual Reality Tours
Full VR walkthroughs that allow remote viewing from anywhere in the world
Geo-targeted Search
Allows users to search for properties based on proximity to specific landmarks or transportation
Interactive Search Tools
Filters by neighborhood, price range, amenities, and school districts.
AI Recommendations
Machine learning tools that suggest properties based on users' past searches and behaviors
Secure Payment Gateway
Multi-currency Support
Allows international investors or buyers to pay using various currencies
Blockchain Transactions
Offers fully transparent and secure transactions using blockchain technology
Digital Contracting
All contracts are signed and stored digitally, ensuring authenticity and security.
Secure Payment Gateway
Certified Properties
Only properties that meet specific safety, legal, and quality standards are listed
Background Checked Agents
All agents and property owners are thoroughly vetted for legitimacy
Fraud Detection
Built-in systems that use AI to detect fraudulent listings or suspicious behavior
Easy Transactions
One-Click Offers
Buyers or renters can submit offers with one click, speeding up the negotiation process
End-to-End Process
The platform covers everything from initial property search to final legal paperwork and payment
Partnership with Legal Experts
On-demand access to property lawyers or consultants for smooth transactions
Channels
Social Media
Targeted Advertising
Collaboration with local influencers to highlight properties and drive engagement
Influencer Partnerships
Videos, blogs, and posts educating customers about market trends, property features, etc
Content Marketing
Personalized ads based on user activity and interests, displayed on platforms like Instagram, Facebook, etc
Partnerships with Agents
Exclusive Deals
Collaborations that allow agents to offer platform-exclusive listings or deals.
Agent Reviews & Ratings
Allows customers to review agents, helping build trust in the marketplace
Mobile App
In-app Mortgage Approvals
Submit mortgage applications directly from the app
AR Features
Users can view properties using Augmented Reality by scanning real-life neighborhoods
Push Notifications
Alerts for price drops, new properties, or inquiries on listings
Website
Account Management
Enables users to save searches, set alerts, and track their buying/renting journey
Interactive Maps
Property locations are displayed on customizable maps (e.g., proximity to transport, schools, etc.)
Detailed Listings
High-quality images, 360-degree tours, and full property details including pricing history
Marketing Campaigns
Email Campaigns
Targeted emails showcasing new listings, market insights, or promotions
Community Events
Sponsorship or participation in real estate expos, local events, or online webinars to grow platform awareness
SEO & SEM:
Search engine optimization and paid marketing to drive traffic to the website and increase brand visibility
Customer Relationships
Live Chat
AI Chatbot Assistance
Available 24/7 to answer FAQs, guide users through the platform, or connect them to human agents
Agent Matchmaking
tches users with agents based on preferences (location, type of property, budget, etc.)
Real Estate
Personalized advice for customers to help them make informed decisions about buying, renting, or investing in properties
Customer Support
Local Expertise
Support teams with deep knowledge of Qatar’s real estate market and regulations
Omnichannel Communication
Offers support through chat, phone, email, and social media for convenience
Dedicated Account Managers
Each user is assigned a personal advisor to help with transactions
Loyalty Programs
Points System
Users earn points by completing transactions, which can be redeemed for discounts or exclusive features
Premium Membership
Paid members gain access to advanced search filters, premium listings, and early bird deals
Personalized Advice
Investment Insights
Market trends, risk analyses, and property forecasts to aid investors in decision-making
Property Advisors
Agents specialized in specific sectors (e.g., residential, commercial, luxury) to guide users through choices
Mortgage Calculators
Tools that help buyers estimate their financial readiness and calculate monthly payments
Revenue Streams
Subscription Fees
Paid tiers for premium access, advanced search tools, and exclusive listings
Advertising Fees
Real estate agencies, developers, or sellers can pay to promote their properties more prominently
Commission on Sales/Rentals
A percentage fee is taken from successful property transactions
Partnership Revenue
Revenue generated from partnerships with financial institutions, mortgage providers, or legal firms