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The Diffusion of Innovations Theory in HIV treatment (HAART-Highly Active…
The Diffusion of Innovations Theory
in HIV treatment (HAART-Highly Active Antiretroviral Therapy)
Communication Channels
Mass Media- Raise awareness about HAART
Interpersonal Channels- Healthcare professionals educate patients about HAART
Online campaigns about HIV treatments
Social System
Healthcare Providers
Patients who accept the treatment
Community leaders who influence public opinion
Adopters
Early adopters who embrace HAART
Late adopters who hesitate to adopt HAART
Implementation
Active promotion and support from Health institutions
Maintenance & Sustainability
Ongoing support for adherence to the treatment
Ensuring HAART through health policies
Barriers to Diffusion of HAART
Cultural beliefs hindering adoption
Cost and limited resources affecting access
Institutionalization
HAART as a standard HIV treatment protocol in Healthcare systems
HAART covered by Health insurance plans
National laws mandating availability of HAART