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Visual Literacy & Cartoons - Coggle Diagram
Visual Literacy & Cartoons
Adverts
The Picture
The choice of models often represents societal ideals and tend to be stereotypes (which can expose societal Bias or prejudice)
The background and props, the models' body language, the layout and focal point of a graphic are also essential to the impact of the advertisement
Advertisers often rely on illustration to get the consumers attention
Example: The jock and the cool girl
Example: The nerd and the techno geek
Example: The businessman who's also a family man
Example: The health and wellness conscious mother
Wants and needs
advertisers use emotive language as well as illustrations to catch the consumers attention
Target Market
specific group targeted to sell product to
decided by age / gender / culture / race / income
Body copy
The text of the advert is designed to
persuade
They persuade
by using rhetorical devices to manipulate
Presents info on product as
need
and not as
wants
And frequently
opinions
are presented as
facts
style of language chosen will appeal to the target market
Emotive language: choice of words, chosen to produce specific though tor feeling
Celeb endorsement: a "halo effect" That spills over from view of role models
Statistics: enhances credibility since info is presented as factual
repetition: When the main theme or message is presented multiple times
Jargon: Technical knowledge adds to credibility believability and authenticity
Humour: a conversational and friendly manner, implies cleverness and wit
personalisation: personal pronouns "we" implies trustworthiness and shared ideals
AIDA Principle
Interest - sustain interest
Desire - create a desire for product
Attention - grab consumer's attention
Action - persuade consumer to take action
Logos & slogans
Logos
Graphically represent the brand
They are simple and easy to recognise
They are designed as symbols and are easy to recognise
Slogans
Catch phrase that will be easy to remember
Grab attention and stick in minds
They encapsulate the main idea or message of a product
Use of colour: different emotions linked to different colours
Cartoons
Components
Movement lines
Stereotypes & Caricatures
Verbal Cues - Speech bubbles - Shapes and sizes show emotions & thoughts
Visual Cues
body language
punctuation
font style and size
Types of Humour
Irony
Parody - making fun of or mocking
Hyperbole - using exaggeration
Figurative vs Literal - actual meaning vs the implied meaning
Pun - play on words
Sarcasm
Euphemism - saying something in a roundabout way
Satire
Anticlimax - builds excitement then leaves disappointed
Sound devices - onomatopoeia