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GG video cert, Troubleshoot action campaign, Best practice, Remarketing,…

- - - - feature: can skip after 5 sec
      - Charge
        
        CPM, CPA, conversion bidding: charge by impression
        
        CPV bidding: charge when viewer watch 30 sec of your video (or full vid if duration < 30)
      - show before / during / after video play.
        watch page + web/app in GG vid partner
    - - Show: home page / search / watch next
      - feature: thumbnail, text, headline
      - Charge: CPM basis
    - - show before / during / after video play
      - 6 sec or less. can not skip
      - charge: CPM ( lowest CPM)
    - - show before / during / after video play + GG video partner web / app
      - <15 sec
      - CPM ( higher CPM)
    - - 30 sec, no sound.
      - Top of home feed. Afterclick: watch page
      - Only reservation. CPM basis
  - - - Unique reach forecast
      - Media mix option
      - Fresh data
    - - strategic planning
        
        Media Planning
        
        campaign buying
        
        campaign nmeasurment
    - - Budget planning
      - MKT objective planning
      - Product mixing (format)
      - Channel planning
    - - Check guidance online / in work
    - - Check guidance online / in work
  - - - 50% of ad pixel is viewabled in at least 2 sec
    - - Wait 72 hours after camp end to enable accuracy
      - Lift metric
      - Set up your Brand Lift study before the campaign delivers any impressions (zero impressions served) to create optimal control and exposed groups.
- - - - tell your product or brand story through a series of videos, in the order that you determin
      - charge: Target CPM
  - - - Total view
        
        watch 30 secs of view (or if the duration is shorter than 30 sec)
        
        Or Engage (whichever comes first)
    - - favorability
      - Purchase Intent
      - Consideration lift
- - - - start with lower funnel
      - Then expand to
        
        customer match (use online + offline data)
        
        Infinite Taxonomy Audiences
    - - Add new campaigns + audience style
        
        Life events / in market / Contextual / Demographic / affinity / Custom audiences
    - - Remove audience restriction. Run of network :red_flag:
    - - Rely on target CPA bidding - achieve profitable conversion
  - - - Clicks
        
        Click + later convert. Report: Conversion
      - Engaged view conversion
        
        watches at least 10 seconds of the ad and later converts. Report: Conversion.
      - Impression
        
        sees less than 10 seconds of the ad and later converts. Report: view through conversion
    - - A user clicks on an element of the ad and visits the store within 30 days
      - A user watches 10 seconds of the ad and visits the store within 30 days
  - - - 20x your Display CPA. 30x your non-brand Search CPA
    - - set a target CPA (tCPA) that's 1x to 2x your Display CPA or 2x to 3x your Search CPA.