Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING MIX PRODUCT - Coggle Diagram
MARKETING MIX PRODUCT
Failure reasons
Overestimation of the market size
Disregarding marketing research
Higher than expected product development cost
Poor product desigh
Incorrect positioning
Unsutable launch timing
Inappropriate pricing
Poop promotion
Aggressive competition
8 Steps of new product development
New product planning
Micro and Macro Analysis
SWOT Analysis
Idea generation
Research labaratories
Pereodic reviews
Open calls for product suggestions (internally and externally)
Serendipitous suggestions
Competitors
Collaboration
Idea screening
Real
Win
Worth
Concept testing
Market analysis
Target market
Tha planned value proposition
Planned price, distribution and budget for the first year
The sales, market share and profit goals for the 1st year
Product development
Test marketing
Commercialisation
Success Reasons
A unique product
Building in the voice of the costumer
Doing the homework
Getting sharp and early product and project defenition
Spiral development
The world product (global concept - locally tailored)
A well-conceived
Speed counts!
5 Steps of new product development
Phase 1
Opportunity identification and selection
Phase 2
Conceprt generation
Phase 3
Concept/Project evaluation
Phase 4
Development (tech and marketing)
Phase 5
Launch
Types of product
Convenience (milk, tissues)
Shopping (furniture, PC)
Speciality (luxury)
Unsought (insurance)
Product related considerations
Core product
Core with benefits
Actual product
Brand name
Quality
Styling
Features
Packing
Augmented product
Instalation
Delivery and credit
Warranty
After-sale service