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G6_Uniqlo, 1131_BNA_G6, image - Coggle Diagram
G6_Uniqlo
Motivation
Why Uniqlo has relatively high market share in the global garment industry?
Good shopping experiences
Good customer relationship
Comfortable environment
Digital platform combined with offline
High quality control
lowed-price
Why Uniqlo China manage unsuccessfully lately?
The local economy is dowmturn
Consumption declined
geographical location
It's hard to attract buyers
Climate change
The demand is not conform
price increase
consumer buy cheaper clothings
Background
No. 1 store opened in June 1984 :red_flag:
Development Turning Point
In the 1990s
providing high-quality, affordable casual clothing
adopting the SPA model, controlling design, production, and retail.
Uniqlo stores are located in numerous countries across Asia, Europe, and North America.
Parent Company
Fast Retailing
Uniqlo's development in Taiwan
the leading apparel brand
As of December 2023, there are 73 stores in Taiwan.
Intended Goal
The key factors of the fact that
Uniqlo can be so successful in global garment industry
Brand Recognition
Adaptability to Local Markets
How to overcome the challenges they are facing lately
Adjust markdown items based on trends
Enhance Product Innovation
1131_BNA_G6
張瑜庭 Trista
劉珊榕 Sharon
Violette
游聿慈 Cindy
吳叡慈 Grace
