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Customer product feasibility study - Coggle Diagram
Customer product feasibility study
Customer Insights Mind Map
Interests, lifestyles, values, purchasing behavior.
How do customers currently solve the problem?
What is their purchasing decision process?
Age, gender, income, education, location.
Identify primary, secondary, and tertiary customer segments.
Surveys, interviews, focus groups, competitor analysis.
Concept Statement Mind Map
Target Market: Who is your intended customer?
Goals & Objectives: What is the primary goal of the product feasibility study?
Unique Selling Proposition (USP): What makes your product stand out?
Problem Definition: What customer problem does the product solve?
Testing Hypothesis Mind Map
A/B testing, MVP (Minimum Viable Product), customer interviews.
What assumptions are made about customer behavior, product adoption, and market size?
Customer engagement, product usage, conversion rates.
Based on results, refine the product or pivot the approach.
Customer Feedback Loop Mind Map
Organize feedback into categories (usability, features, pricing).
Prioritize changes based on customer feedback.
Surveys, reviews, social media, customer support, beta testing.
Implement improvements and retest.
Pricing and Marketability Mind Map
Surveys and testing for price sensitivity.
Cost-based, value-based, competitive pricing.
What is the value perception compared to competitors?
How will the product generate income (direct sales, subscriptions, etc.)?
Jobs, Pains, and Gains Mind Map (from Value Proposition Canvas)
What are the tasks, problems, or needs the customer is trying to address?
What benefits, outcomes, or rewards do customers expect?
What frustrations or challenges do customers face?
What are the barriers preventing them from achieving their goals?
Conclusion and Next Steps Mind Map
Highlight key insights from feasibility testing.
Go/No-Go for product development.
What are the next steps (product development, further research, marketing plan)?
Timeline for the next phase of product launch or refinement.
Feasibility Assessment Mind Map
Can the product be developed with existing technology?
Can the company manage production and delivery?
Are supply chain and logistics in place?
Is there enough demand in the target market?
Competitor analysis: How saturated is the market?
What are the costs of development, marketing, and sales?