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Research and Conceptualization of Packaging Design - Coggle Diagram
Research and Conceptualization of Packaging Design
Investigation
Target audience
Context of use
Understand the product
Methods
User Interviews
Talk directly to users
In-depth interviews in person are usually more recommended
If you make a mistake when choosing who you interview, your project may be doomed to failure.
Focus Groups
Gather a group of consumers and test prototypes
Direct Observation
Observe users in real context
Competitive Analysis
Study what already exists on the market
From Data to Actionable Insights
Collect raw information
Analyze patterns
Generate actionable insights
Conclusions
Validate with prototypes
Test prototype with user
Trends and opportunities
Recordings, notes, photos, videos, documentation
Examples
Recyclable materials
Vibrant colors
Ease of opening
It is always advisable to distribute the new packaging in a limited geographical area until the new design proves its effectiveness.
It is best to restrict the number of designs to five or fewer so that all important topic areas can be adequately explored.