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PRICING & PRODUCT MIX - Coggle Diagram
PRICING & PRODUCT MIX
Pricing Influences
Customer value
Market
Competitors
Legal, political, ethical
20.43
Cost
Pricing Models
Economic
Price elasticity
Demand elasticity
Pricing Strategies
Legalities
Commerce act
Cost-plus
Absorption vs. Variable
Mark-up
ROI
Time & Material
20.27, 20.33
ABC
20.26
Value-based
Economic value
20.31
Strategic
Skimming
Penetration
20.31
Bidding
20.43
Product Mix
Tatical
Limited resource
20.28, 20.29, 20.37, 20.43
Long-term
Strategy
20.38