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How effective is Apple's distribution strategy at reaching its…
How effective is Apple's distribution strategy at reaching its consumers in Hong Kong?
what methods could you use to collect data :
Social media monitoring
Surveys and Questionnaires
Market Data Analysis
Website analytics
What 3 sub-questions could help to research this question?
What are Apple's target consumers?
What is the distribution strategy that Apple is currently using in HK
What is an effective distribution strategy?
What sources of information would be used?
primary sources
interviews of Apple's staff reflecting on it's distributions strategy
surveys of customers commenting about the strategy
secondary sources
case study of apple's distribution strategy
articles commenting on Apple's strategy
reviews of apple's strategy
Apple's annual report
What sequence of tasks would you undertake to approach this question?
Identify specific aspects of Apple's distribution strategy to investigate
2.Conduct a review of existing literature and case studies related to Apple’s distribution strategies in Hong Kong
make a specific research questions
choosing some data collection methods from the previously discussed options
5.collect the data
analyze the data
make the analysis back to the original research questions