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How effective is Apple's distribution strategy at reaching its…
How effective is Apple's distribution strategy at reaching its consumers in Hong Kong?
What methods could you use to collect data?
Read Online resources
Journals
Articles
Apple Website
analyse how effective or benifits/limitations of apple's distribution strategies
Books
What 3 sub-questions could help to research this question?
What distribution strategies do Apple use in Hong Kong? (Direct or indirect? Do they incorporate wholesalers or retailers?)
How has Apple's distribution strategies helped reach more consumers in Hong Kong?
How well do Apple's products reach their customers in Hong Kong?
What sources of information would be used?
Secondary
Websites, articles that analyse apple's sales records
Primary
Survey that shows which distribution strategy effects clients purchases in HK the most
What sequence of tasks would you undertake to approach this question?
Understand Apple's distribution strategy
Find and analyse facts and statistics on customer sales in HK
Evaluate the benefit and limitations of the strategy
Find how distribution strategies affect customer sales in terms of locations, speed of distribution, etc.