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How effective is Apple's distribution strategy at reaching its…
How effective is Apple's distribution strategy at reaching its consumers in Hong Kong?
Methods use to collect data
Primary
Surveys
Interview at apple stores
Online reviews
User trial
Secondary
Online articles
Current News
Sequence of task to be undertake
Research and understand what apple's distribution strategy are
Inform on effects of those distribution strategy
Compare to the actual impact of the strategy from the client side of view
3 sub-questions
What are Apple's distribution channels?
Does Apple rely on third-party sellers (retailers) more than its directly managed stores?
How do customers in Hong Kong usually buy Apple's products?
Sources of information
Official Apple Website
Apple customers and userbase
News report or articles written by recognised organisations
Social media and content created related to this