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Business Model Environment - Coggle Diagram
Business Model
Environment
Market Forces
Market Issues
Identifies key issues driving and transforming your market from customer and offer perspective
What are the crucial issues affecting the customer landscape?
Which shifts are underway?
Where is the market heading?
Market Segments
Identifies the major market segments, describes their attractiveness, and seeks to spot new segments
What are the most important customer segments?
Where is the biggest growth potential?
Which segments are declining?
Which peripheral segments deserve attention?
Switching costs
Describes elements related to customer switching business to competitors
What binds customers to a company and its offer?
What switching costs prevent customers from defecting to competitors?
Is it easy for customers to find and purchase similar offers?
How important is brand?
Needs and Demands
Outlines market needs and analyzes how well there are served
What do customers need?
Where are the biggest unsatisfied needs?
What do customers really want to get done?
Where is demand increasing?declining?
Revenue Attractiveness
Identifies elements related to revenue attractiveness and pricing power
What are customers really willing to pay for?
Where can the largest margins be achieved?
Can customers easily find and purchase cheaper products and services?
Industry Forces
Competitors
(Incumbents)
Identifies incumbent competitors and their relative strengths
Who are our competitors?
Who are the dominant players in our particular sector?
What are their competitive advantages or disadvantages?
Describe their main offers. Which customer segments are they focusing on?
What is their cost structure?
How much influence do they exert on customer segment, revenue streams and margins?
New Entrants
(Insurgents)
Identifies new, insurgent players and determines whether they compete with a business model different from yours
Who are the new entrants in your market?
How are they different?
What competitive advantages or disadvantages do they have?
Which barriers must they overcome?
What are their value prepositions?
Which customer segments are they focuses on?
What is their cost structure?
To what extent do they influence your customer segments, revenue streams, and margine?
Substitute Products and Services
Describe potential substitutes for your offers - including those from other markets and industries
Which products or services could replace ours?
How much do they cost compared to ours?
How easy it is for customers to switch to these substitutes?
What business model traditions do these substitute products stem from (e.g: High speed trains vs airplanes, mobile phones vs cameras, skype vs long-distance telephone companies
Suppliers and Other value chain actors
Describes the key value chain incumbents in your market and spots new, emerging players
Who are the key players in your industry value chain?
To what extent does your business model depend on what other players
Are peripheral players emerging?
Which are most profitable?
Stakeholders
Specifies which actors may influence your organization and business model
Which stakeholders might influence your business model?
How influential are shareholders? Workers? Government? Lobbyists?
Key Trends
Technology Trends
Identifies technology trends that could threaten your business model - or enable it evolve or improve
What are the major technology trends both inside and outside your market?
Which technologies represent important opportunities or disruptive threats?
Which emerging technologies are peripheral customers adopting
Regulatory Trends
Describe regulations and regulatory trends that influence your business model
Which regulatory trends influence your market?
What rules may affect your business model?
Which regulations and taxes affect customer demand
Social and Cultural Trends
Identifies major societal trends that may influence your business model
Describe key societal trends?
Which shifts in cultural or societal values affect your business model?
Which trends might influence buyer behaviour?
Socioeconomic Trends
Outlines major socioeconomic trends relevant to your business model
What are the key demographic trends?
How would you characterize income and wealth distribute in your market?
How high are disposable incomes?
Describe spending patterns in your market (housing, healthcare, entertainment)?
What portion of the population lives in urban areas as opposed to rural settings?
Macro-Economic Forces
Global Market Conditions
Outlines current overall conditions from a macroeconomic perspective
Is the economy in a boom or just bust phase?
Describe general market sentiment
What is the GDP growth rate?
How high is the unemployment rate?
Economic Infrastructure
Describes the economic infrastructure of the market in which your business operates
How good is the (public) infrastructure in your market?
How would you characterize transportation, trade, school quality, and access to suppliers and customers?
How high are individual and corporate taxes?
How good are public services for organizations?
How would you rate the quality of life?
Capital Markets
Describe current capital market conditions as they relate to your capital needs
What is the state of capital markets?
How easy is it to obtain funding in your particular market?
Is seed capital, venture capital, public funding, market capital, or credit readily available?
How costly is it to procure funds?
Commodities and other resources
Highlights current prices and price trends for resources required for your business model Describe the current status of markets for commodities
Describe the current status of markets for commodities and other resources essential to your business (e.g. oil prices and labor costs)
How easy is it to obtain the resources needed to execute your business model (e.g. attract prime talent)?
How costly are they? Where are prices headed?