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CH3 - ARCHITECTURE - Principles for Designing a Successful Platform,…

- - - - create an infrastructure in which value can be created and exchanged
        
        providing creative tools for
        collaboration and sharing
        
        reducing barriers to usage.
    - - successful platform creates efficiencies by matching the right users with one another
        
        more data and good filters will produce more relevant and useful information
    - - problem
        
        users won’t come to a platform unless it has value, and a platform won’t have value
        unless users use it
        
        keeping the interest of users
        
        solution
        
        Feedback loop
  - - - How
      - BEYOND CORE INTERACTION
        
        layering interactions on top of core interactions
        
        part of the long-term business plan that
        platform founders had in mind from the beginning
        
        example
        
        Uber and Lyft
        
        New ride sharing service
        
        allow two or more passengers traveling in
        the same direction to find one another and share a ride
        
        2 more items...
- - - - ✅Success : Microsoft Vista
        
        Tried to combine old and new functions.
        
        Resulted in instability and maintenance issues.
      - ❎Failure : Apple Mac OS X
        
        Introduced “Classic Environment” for old apps.
        
        Maintained performance for new applications.
        
        Steve Jobs restructured the system.
- - - - digital technology :check:
- - - - higher earnings :moneybag:
  - - - e.g. taxi :taxi:
- - - - staying in their homes :house_buildings:
      - riding in their cars :racing_car:
- - - - Producers
        
        The fact is introducing new kinds of middlemen rather than simple eliminating layers with online
        
        Networked platform
        
        E.g. the music industry :musical_note:
      - Consumers
        
        E.g. Airline tickets :airplane:
  - - - E.g. Amazon
        
        70%
        
        WINNERS
        
        10-15%
        
        LOSERS
- - - - Often without access to reliable
        
        Bus transportation in India :bus:
        
        Original
        
        E.g. redBus
      - Up-to-date market data :up:
- - - - Delegate
      - Empower
      - Network
      - Enhance