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STARLUX, G1 (DFLL 4 Emily, IBS 2 Kimo, IPCM 4 Liang, IBS m2 Wiiiiam, IPCM3…
STARLUX
Background of Starlux
Background
founder: Chang Kuo-Wei
family dispute
father: Chang Yung-fa
the founder of EVA Air
made a will which indicated that Chang Kuo-Wei become the chairman of EVA Air
Chang Kuo-Wei left EVA Air and founded starlux in 2018
a premium airline which offer the consumers exceptional service and comfort
passenger transport
air freight
major route :world_map:
South Asia
Taiwan's development of the transit market
North American and Southeast Asian routes account for the largest proportion.
e.g.
Thailand
1 more item...
need to cooperate with government
building Terminal 3
North America
Japan
in-flight sales
Brand Features
"Luxury should not be the exclusive experience of the elite"
Compared with ordinary airlines, people are willing to spend a little more to experience Starlux flights.
experience
Brand bargaining
boutique airline
Texture
New school
social media promotion
Financial(OTC)
2022
ROA=-00000923%
Measure the company's money efficiency
ROE=-89.24%
company in helping shareholders make money
Receivables Turnover Ratio
7.4 time this year
How quickly can a company collect accounts and turn them into cash
EPS
-3.47
2023
ROA=0.188%
ROE=1.34%
Receivables Turnover Ratio
33.22 time this year
EPS
0.08
for Initial company
Our Motivation
Airline Industry
extremely high entry barriers
massive capital investment
fierce market competition
complex regulatory requirements
high operational risks
How to survive in pandemic
a new player
significant decline of demand
Intended Goal
Advantages and Disadvantages
Advantages
Popular by young people
Joint branding, luxury in-flight meals, and special cocktails
Promoted by social media
Entering the market late
Provide targeted services for market needs that are not fully met
newer equipment and aircraft
High-quality service
Highly dynamic strategy
disadvantages
The main competitors are huge and capital-rich
Eva Air, China Airline
Less capital and aircraft
Insufficient experience in all aspects
Higher proportion of newcomers
Challenges in operations, customer service and crisis management
Entering the market late
Less opportunity in market
airline and air traffic rights
Possible Project Topics
Starlux's operation effect by social media promotion
How to Starlux optimize the service processes: compete with other competitors
Starlux's competition dynamics on North American routes
G1
DFLL 4 Emily
IBS 2 Kimo
IPCM 4 Liang
IBS m2 Wiiiiam
IPCM3 Tammy