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Chapter 8: Strategic alliances and networks, The summary defining the game…
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Together maintain cooperative relationships in the field of component supply, ensuring both sides benefit (reducing production costs, increasing revenue).
If Apple decides not to buy components from Samsung, they will have to develop them themselves, incurring high research costs. If Samsung stops supplying Apple, they will also lose a major buying partner
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The long-term cooperative relationship between Toyota and Denso reflects the trust built over many years of successful collaboration.
A business alliance among family-owned companies in the textile industry in India, reflecting trust based on personal, religious, and community relationships.
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