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The Marketing Environment, Environment - Coggle Diagram
The Marketing Environment
Micro
Public
Suppliers
Competitors
Marketing Intermediates
Customers
Competitive Advantage
Differentiation
Cost Focus
Cost Leadership
Differentiation focus
Competitive Scope
Cost
Target
Comparative positions
Differential Advantage
Macro
Economy
Environmental
Technology
Political
Social
Legal
Ethical
Strategic Objective
Market
Penetration
development
Product
Development
Diversification
Strategic Focus
Environment