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The marketing Concept, Customer, The marketing mix, Exchange - Coggle…
The marketing Concept
Mission, vision & Values
Satisfaction
Key Skills
Needs
Opportunties
Behaviour
Achievable goals
Adaptable
Process
Strategy selection
2.Market Analysation
Formulate the offering
Implemation
Monitor
Review
Opportunities
Environmental scanning
Understanding own capabilities
Evaluate opportunies
Strategic window
key market requirements
Organisational competncies
Definition
Offering
Communication
Exchange
Creation
Delivering
Promotion
Value
Strategy
Function
Relevant
Analysis trends
Monitor the market
Brand
Price
target consumers to suit needs
Objectives
communication
Exchange
organisation
Orientation
Customer
To satisfy
Market orientation
current practice
Sales orientation
outdated aproach
Customer
Identification
Anticipation
The marketing mix
Exchange